We at Brault & Martineau undertake to abide by the highest standards of confidentiality in managing your personal information. Your customer experience with us should be both safe and enjoyable. We would therefore like to offer some reassurance by describing the types of data we collect, and the reasons why we do what we do in following the industry’s best practices. We would suggest that you read the following carefully.
Data collected in order to provide you with the most rewarding possible experience
Brault & Martineau collects two types of data: personal information, and general information.
We collect them in specific situations, such as when you:
- take part in a contest or promotion;
- request information about our products or services;
- send us comments or suggestions; or
- apply for a job.
You can also visit our website without revealing your identity or providing other information. In order to provide the best possible web experience for our customers, however, we do collect some data, such as IP addresses – but not email addresses – and related information such as the type of browser used, the operating system and time spent on our website or on a specific page.
Strictly controlled use of collected data
The personal information we collect can include your name, address, telephone number, email address and a few details about your customer account, such as your invoice number and items purchased. We also collect non-personal information, meaning data that cannot be used to identify you, such as the store location you visited, which we can use to improve our service to you by:
- responding to requests for products, services or information;
- providing quality customer service;
- managing contests, promotions or discount coupons;
- planning new products or services;
- assessing and improving the efficiency of our website;
- adapting our online and in-store product offerings to suit your preferences.
The data we collect is passed on to our website administrators, who use it to assess such things as the number of visits to the various sections of our site, in order to ensure that it remains a useful and efficient source of information, and thus meets our customers’ needs.
Brault & Martineau reserves the right to make changes in this confidentiality policy at any time and for any reason. You will be notified through this section of the website of any change in the way we protect the safety and confidentiality of personal information about you. You should visit this section from time to time to check whether changes have been made.
Our website may pass on certain information about users to trustworthy third-party servers, but this will not include any data that could be used to identify an individual user. For this purpose, Brault & Martineau uses web beacons and cookies provided by our ad server suppliers.
Our purpose in doing this is to be able to recognize you when you come to our site, in order to personalize your visit and your purchasing experience, helping you to save time, and helping us to understand which pages you visit and how long you spend there. Among other things, this information helps us to target our advertising to the most appropriate sites. Some sections of our website may be inaccessible to you if your browser does not accept braultetmartineau.com’s cookies.
A cookie is a small item of data that is stored on a computer in order to identify the browser during interaction on a website. Cookies may be used to store user preference data and identifiers. A website may insert a cookie into the browser if the browser’s settings allow this. A browser allows access to the cookies a website has inserted, but not to cookies from other websites.
A “session” cookie expires when you close your browser. A “persistent” cookie stays in your computer for an extended period. You can delete persistent cookies by following the instructions provided under your browser’s “Help” tab. If you reject cookies, you can still use the website, but your access to some sections may be restricted.
Brault & Martineau uses third-party suppliers to store cookies on your computer when you visit our website for the first time so that we can recognize you when you return. Our supplier may use session or persistent cookies, or both. These allow Brault & Martineau to adapt its website to suit your personal preferences in order to provide you with the most useful and convenient user experience possible.
We also use Google conversion tracking to measure the conversion rate on our Google AdWords campaigns. This allows Google to tell us how users find our website using Google. In order to protect user privacy, the Google cookie cannot be used to identify you personally, and it expires in 30 days. If you want to disable conversion-tracking cookies, you can set your browser to block cookies from the googleadservices.com domain. Please go to Google’s network advertising Privacy & Terms page for more information on Google’s conversion tracking, and how to opt out (http://www.google.com/policies/technologies/ads/).
Brault & Martineau is sensitive to your concerns, and provides choices for the collection of information by third parties on our website:
If you wish to opt out of the collection of interest-based information when you visit this website or other websites, please click here.
Your access to our website will not be affected if you do not accept third-party cookies.
If you do not want Facebook to show you ads based on app use or activity on advertisers’ websites, you can opt out at https://www.facebook.com/ads/website_custom_audiences/
A web beacon is an object embedded in a web page or an email that is usually invisible to the user, but makes it possible to check whether a user has viewed a specific page on a website, or in an email.
Brault & Martineau and its advertising partner use web beacons for tracking purposes. A beacon can be a small transparent GIF or PNG, usually 1 x 1 pixel, with a unique identifier that is similar in function to a cookie, embedded in an HTML page, usually a page on the web or in the content of an email, which makes it possible to check whether the user has completed a specific action, such as registering or placing an order. We do not link the information collected by web beacons to any information that could identify you personally as a consumer.
We use web beacons in our HTML-based emails to determine which emails have been opened by the recipient. This enables Brault & Martineau to assess the effectiveness of specific communication and marketing campaigns.
How to unsubscribe
If you do not wish to receive these emails, please use one of the following methods to unsubscribe:
Follow the “To unsubscribe” instructions near the bottom of each email; or
Contact us at firstname.lastname@example.org to request that we remove your email address from our database. Please include your email address in the body of the message, and enter “Unsubscribe” on the subject line.
Brault & Martineau uses third-party tools to collect information and produce reports and analyses on the browsing patterns of visitors to its website.
We use the information to improve your shopping experience, and ensure that our website has the capacity to provide satisfactory service to all users. The software provides us with aggregate reporting information only. No data that could be used to identify you personally is collected or used in this process.
Enhanced security for personal information
Brault & Martineau attaches a great deal of importance to the security of the personal information you entrust to us. We take protective measures and maintain strict security standards in order to protect your privacy. Your personal information is not disclosed to anyone outside the company, with the exception of the service providers we have authorized to process it on our behalf.
Although we cannot be held liable in the event of theft, illegal use, unauthorized disclosure, loss, alteration or deletion of information by a third party, we do take the necessary precautions to prevent such unfortunate situations from occurring.
If you have any questions about our policy on confidentiality and the disclosure of personal information when you apply for financing, please contact our Customer Service Department.