55" TV; QLED; 4K; UHD; Smart; HDMI x 3; USB x 2; Ambient Mode +; Motion sensor; Adaptive Picture; Active Voice Amplifier (AVA); Tap View; Multi View; Ethernet; WiFi; Tizen™; Dolby Digital Plus; Bluetooth®
TV when it's on. Art when it's off.
The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. It not only enhances your space as a TV, it becomes a part of your personal gallery as a work of art.
Beautify your space with art
Experience the modern way to display your own personal art collection. The Frame matches your space as well as your style. When it's on, it's an amazing television. And when it's off, it's like a work of art.
Bringing world-class galleries to your home
Discover a wide art collection in the Art Store. When you sign up for a paid Membership, you gain unlimited access to an exceptional range of artwork and photography, spanning from classic to contemporary.
See the world in QLED Technology
Colour Volume 100% by Quantum Dot
Samsung Quantum Dot technology delivers a full 100% colour volume, while Dual LED technology increases contrast based on backlight temperature for optimal colour tone. Experience our finest picture ever with one billion shades of pure colour at any brightness.
Customize to your style
The choice is yours when it comes to The Frame from Samsung. Pick the ideal customizable bezel for your space, taste, or artwork—magnets make it simple to attach and detach for a different style.
Hangs like a real frame
No Gap Wall-Mount
Installing The Frame is simple and quick, and you can just tilt it sideways, back, or forward for the ideal view.
Keeps the view clean
One Invisible Connection
One Invisible Connection hides cables so you can connect all your devices via the One Connect Box without any messy or tangled wires.
Transform your room into a gallery
Think different. Put The Frame anywhere you like with various TV stand options that match you and the style of your interior.
The Frame learns what you like and automatically recommends artworks you'd love to see on your wall. It'll also keep you up to date with new and popular artworks.
Collect your favourites
Curate your own personalized gallery selecting and marking the pieces you like as favourites and see them all in one place.
Frame your most-loved moments
You can easily upload and exhibit your own photography—or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.
Add artistic filters to your photos
You can choose from six filters that give your photos unique new flair so they look even better on your wall.
Your art, your way
Now there are more ways to customize The Frame. With Art Mode, you get 7 different types of layout styles and a palette of 10 different colours to choose from.
The ideal way to appreciate art all day
By detecting the light, the Brightness Sensor automatically balances the screen's brightness and colour tone for a natural illumination. So whether it's day or night, you can see your art how it was meant to be seen.
Senses your presence
When you're nearby, the Motion Sensor detects your presence and turns the TV display into artwork, so you can enjoy your favorite art while you're there. When you leave, it turns off to save energy.
More than a black screen
Ambient Mode +
Your Frame TV can mimic the wall pattern behind it, or display art, photos or information.
Optimized picture in any light
Brightness automatically adjusts, so the picture stays perfect even as the light around you changes.
Don't miss any dialogue
Active Voice Amplifier (AVA)
Reduce disruption from the outside world. AVA delivers clear dialogue so you don't miss a word.
More ways to enjoy TV
Smart TV Powered by TIZEN
Access your favourite videos from the internet thanks to the built-in Tizen operating system.
From watching to experiencing
Go from watching your favourite show on your mobile device to watching on The Frame. It uses SmartThings to mirror content, and you can even pair it with your Apple devices via AirPlay 2.
Just tap to mirror
Mirroring movies or music from your smartphone to The Frame TV. When you tap The Frame with your smartphone, The Frame senses the tap and mirrors automatically. So it's quick and easy to switch to The Frame and continue enjoying your favourite content.
Experience more at once
Simply connect your mobile to your TV and customize video size and audio settings to your liking so you can enjoy both on the same screen.
Seamless voice control
Multiple Voice Assistant
Control your TV and other connected devices using your voice.
You can even talk to The Frame. The Bixby voice assistant can go beyond just controlling The Frame. Just ask and get more.
The Frame works with Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.
Powerfully integrated, simple to use
One Remote Control / SmartThings App / Smart Hub
One Remote Control and the SmartThings App let you effortlessly access and control your connected devices. You can also use Smart Hub to easily search for content, browse the web, and explore awesome apps.
Adhering to safety best practices, our contactless delivery service is offered within a 200 km radius. See our policy details here. Costs are estimated according to your delivery address.Our experts will contact you within 72 working hours of your purchase to arrange a convenient delivery date.To find out more
What if you buy a piece of furniture from us that doesn’t suit your home as well as you thought it would? Or an appliance that isn’t as easy to use as you expected? No problem! What we care about most is that you’re fully satisfied whenever you do business with us. That's why we understand that you may change your mind after you make a purchase.Return Policy